CAS genesisWorld Success Stories

More than 1,900 businesses work successfully with CAS genesisWorld.

CRM Best Practice Award We are pleased that already five of our customers have been granted the CRM Best Practice Award for their outstanding CRM projects in the SME and B-to-C categories.

Find out more about the projects and our successful customers on this page.

A.C.Nielsen GmbH, Frankfurt - Merchandising Services

A.C. Nielsen GmbH
Branch: Consulting
Advising Partner:
Pollak Software GmbH

Requirements

  • Internal administration of customers
  • Capacious adress management
  • Management of mail and fax correspondency
  • Marketing analysis
  • Management of appointments
  • License management
  • Integration of Outlook

Assekuranz Herrmann

Assekuranz Herrmann
Branch: Insurance/Finances
Advising Partner:
CAS Software AG
Success story, 400 KB

Requirements

  • Central address file largely free of duplicate addresses and with company profiles and evaluations
  • Electronic customer dossier available throughout the company
  • Central document administration
  • Uniform communication platform / CI
  • Access for everyone and anywhere
  • Product management, quote qualifying, knowledge base
  • Marketing tools / campaign management
  • Connection to the insurance software
  • Mobile access to data (Laptop replication, internet clients, smart phones)
  • Field service sales portal for Key Accounts and field service in one database

ATLAS NORDHESSEN

Branch: Trade
Advising Partner: gid GmbH
Success story, 580 KB

Requirements

  • EDP program no longer adequate for extensive customer care
  • Long decision-making phases and large purchasing quantities require intelligent followups with a reminder function
  • Data synchronisation with the field staff and five partner companies
  • Exact calculation of repeated procurement dates
  • Illustration of all business processes, from preparation of the offer through to order management
  • Fast reaction to customer requests through central filing of data and simple preparation of offers

AVAG Holding AG, Augsburg

AVAG Holding AG
Branch: Automobile
Advising Partner:
SMC IT AG
Success story, 130 KB

Requirements

  • Active support for acquisition
  • Mapping of all customer data in a central system
  • Calender with all neccessary information for the customer contact and the daily business
  • Availability of all company and customer information at several locations and on notebooks of field service
  • Evaluation on the basis of monthly sales reports

AYK AG - Sonnenstudios, Rösrath

AYK AG
Branch: Services
Advising Partner:
System AG

Requirements

  • Coverage of all customer information in one central system
  • Integration of subsidiaries, field service and home offices
  • Management of adresses, appointments and documents
  • Reduction of paper and support of the administration
  • Connectivity to the sageKHK Classic Line

 

Barteroder Feinkost GmbH, Barterode

Barteroder Feinkost
Branch: Food & Beverages
Advising Partner:
Pollak Software GmbH

Requirements

  • Addressing customers selectively
  • Large address database
  • Centralized and integrated customer file including all communication channels (mail, e-Mail, telephone, fax, etc.)
  • Supporting multiple marketing activities
  • Flexible CRM-system that adapts to existing workflows
  • Userfriendly design

 

 

Betonverbände Baden-Württemberg

 Betonverbände Baden-Württemberg
Branch: Services
Advising Partner:
itdesign GmbH

Requirements

  • Integration of member management, document management and scheduling
  • Organizing events and congresses
  • Detailed rights-management for the access to important information
  • Mobile Accessibility of all data for field service

 

 

 

 

Bischoff & Bischoff Medizin- und Rehabilitationstechnik GmbH, Karlsbad

Bischoff & Bischoff Medizin- und Rehabilitationstechnik GmbH
Branch: Producing companies
Advising Partner:
Pollak Software GmbH

Requirements

  • Planning of projects and exhibitions
  • Marketing Acivities
  • Improved customer care
  • Improvement of proximity to customers
  • Sales management
  • Integration of field service and home offices using data replication
  • ERP-Integration of sageKHK
  • Mindmanager-Interface

 

Milchhof Brixen - BRIMI Gen.m.b.H., Vahrn (Italy)

Milchhof Brixen - BRIMI Gen.m.b.H.
Branch: Food & Beverages
Advising Partner:
Drivve GmbH & Co. KG

Requirements

  • Central address database
  • Customer file
  • Logging activities
  • Direct access on important data and documents
  • Companywide information management
  • Easy-to-adapt standard solution
  • Integration of the software "Apertum"
  • Integration of the document management system "Dr. Doc"
  • Optimizing the quality of service and the quality of work

 

Büroring eG, Haan

Büroring eG
Branch: Associations
Advising Partner:
System AG

Requirements

  • Address management
  • Management of workgroups and members
  • Clearly arranged contact history
  • Transparency and communication across departments
  • Regular mailings
  • Document management
  • Scheduling, esp. for field workers
  • Synchronizing data with field workers

 

Business Travel International /
Classic International Hotels, Düsseldorf

Business Travel International / Classic International Hotels
 

   CRM Best Practice Award

Branch: Tourism
Advising Partner:
KAMM Systems GmbH
Success story, 130 KB

Requirements

  • Central customer and information management
  • Flexible and extendable CRM data basis
  • Developing a travel and administration management system for hotel booking
  • Managing provisions for travel agents and bonus systems for hotels

 

 

 

 

 

 

 

Cubeware GmbH, Rosenheim

Cubeware GmbH
Branch: IT
Advising Partner:
itdesign GmbH

Requirements

  • Not much time to implement the system
  • Implementing the system independently

 

 

CyberForum, Karlsruhe

CyberForum
Branch: Associations
Advising Partner:
TeraSystems GmbH

Requirements

  • Address management
  • Appointment management
  • Distributed work
  • Mobile access to all information
  • Online access to the data via Content-Management-System Futuna

 

Data Modul AG, München

Data Modul AG
Branch: IT
Advising Partner:
net integration GmbH

Requirements

  • Central information basis
  • Improving and simplifying the customer management
  • Increasing efficiency
  • Managing documents
  • Integrating commercial data from the merchandise management

 

DECOPROJEKT B.V., Varssefeld (Netherlands)

Branch: Construction/Crafts trade (shopfitting)
Advising Partner:
Network Concept GmbH
Success story, 390 KB

Requirements

  • All customer data, which was previously distributed decentrally across the employees’ computers, should be compiled centrally
  • Easier and faster communication with the customer
  • Support of smooth projects
  • Customer and project data must be available at any time, independent of location
  • Internal transfer of knowledge and information
  • Connect all three company locations with each other on one data level

 

Diakonisches Werk Berlin-Brandenburg-schlesische Oberlausitz (DWBO), Berlin

Branch: Non-profit organisations/
Social Institutions
Advising Partner:
SMC IT AG
Success story, 250 KB

Requirements

  • Standardised, consolidated address database
  • Electronic member file
  • Groupware functions such as calendar, tasks and e-mail to rationalise the administrative work
  • Active and purposeful administration of members
  • Web portal for the members
  • Exchange of information between the members

 

DPD Deutscher Paketdienst GmbH & Co. KG, Aschaffenburg

DPD Deutscher Paketdienst GmbH & Co. KG
Branch: Logistics/Transport
Advising Partner: 
CAS Software AG
Success story, 290 KB

Requirements

  • Uniform corporate-wide CRM solution
  • Universal solution with central database for our 60 depots
  • Opportunity Management
  • Support of depots through central sales department
  • Complete customer dossier with access available to anyone at any time
  • Intuitive to operate
  • Multilingual user interface
  • Connecting SAP enterprise resource planning and financial accounting
  • Excellent price / performance ratio

 

Ebner Stolz & Partner, Tübingen

Branch: Tax advisors and auditors
Advising Partner:
itdesign GmbH
Success story, 300 KB

Requirements

  • Modern client and data management
  • Bundling of all information in one central system – also across branch offices
  • Requirements of auditors, tax advisors and lawyers under one roof
  • Access to all data at every workplace as well as mobile when travelling
  • Organisation of events and administration of participants
  • Smooth interplay of different systems

 

Eder & Rupprecht Ingenieure GbR, Tübingen

Eder & Rupprecht Ingenieure GbR
Branch: Services
Advising Partner:
Solics GmbH

Requirements

  • Centralized address database Zentraler Adress-Datenbestand
  • Base for regular ailings to customers, press, etc.
  • Assisting acquisition
  • Contact history
  • Illustrating support requests
  • Building a knowledge base

 

EnoCom GmbH, Karlsruhe

EnoCom GmbH
Branch: Services
Advising Partner:
Pollak Software GmbH

Requirements

  • Customer management
  • Centralized address management
  • Initializing and managing projects
  • Handling the mail and fax correspondency
  • Managing appointments
  • ERP-Integration of sageKHK

 

Enoplan GmbH, Bruchsal

Enoplan GmbH
Branch: Energy Services
Advising Partner:
Nettropolis GmbH

Requirements

  • Controlling sales
  • Continuous data flow
  • Integrating energyWorld
  • Web-access for field service
  • ress history with all appointments and documents for the address
  • Display of archived documents from document management
  • Integration into existing IT infrastructure

 

E.ON AG, Düsseldorf

E.ON AG
Branch: Energy Services Provider
Advising Partner:
itdesign GmbH
Success story, 490 KB

Requirements

  • Combine existing address databases into one central database
  • Multi-level access rights to addresses and other data
  • Complete address history with all appointments and documents for the address
  • Display of archived documents from document management
  • Integration into existing IT infrastructure

 

das eurosysteam, Heidelberg

das eurosysteam
Branch: Services
Advising Partner:
TeraSystems GmbH

Requirements

  • Organizing and administrating seminars
  • Managing participants, advisers and staff
  • Clear project structures
  • Controlling-module for balancing the accounts of a project

 

Form-Solutions, Birkenfeld

Form-Solutions
Branch: IT
Advising Partner:
TeraSystems GmbH

Requirements

  • Managing addresses and contact histories
  • Supervising projects and managing tasks
  • Marketing- and project-controlling
  • Managing appointments
  • Central information basis with distributed branch offices

 

Franken GmbH, Neuss

Franken GmbH
Branch: Producing companies
Advising Partner:
Avaya GmbH & Co. KG

Requirements

  • Poviding all data for the sales department
  • Customer addresses and complete contact history
  • Sales trends and sales figures
  • Integrating the Tenovis telephone system
  • Combining CRM and merchandise information system

 

 

 

Fraunhofer-Institut e-Industrial Services, Stuttgart

Fraunhofer-Institut e-Industrial Services
Branch: Research
Advising Partner:
itdesign GmbH

Requirements

  • Mobile Access via notebook
  • Adjusting masks for marketing-analysis
  • IT-environment with Citrix Terminal Server

 

 

 

 

 

Fraunhofer-Institut IPA, Stuttgart

Fraunhofer-Institut IPA
Branch: Research
Advising Partner:
itdesign GmbH
Success story, 670 KB

Requirements

  • Centralized address management
  • Customer oriented document management
  • Marketing- and project controlling
  • Handling of online-applications

 

 

 

 

FUCHS engineering GmbH, Tübingen

FUCHS engineering GmbH
Branch: Producing companies
Advising Partner:
Solics GmbH

Requirements

  • Shared calenders, access other calenders
  • Allocating employees and resources
  • Central data basis for addresses, documents, etc.
  • Integrating Outlook
  • Integrating and enhancing partner solutions, e.g. for workflow management

 

Geffroy Business Akademie GmbH, Düsseldorf

Geffroy Business Akademie GmbH
Branch: Services
Advising Partner:
KAMM Systems GmbH

Requirements

  • Supporting and improving the work processes
  • Planning, operating and controlling of marketing campagnes
  • Address management and contact history
  • Structuring and evaluation of existing data
  • Mobile access on all information
  • Integrating the telephone system
  • Connection to the merchandise information system

 

GP Baumaschinen GmbH, Halle

GP Baumaschinen GmbH
Branch: Trade
Advising Partner:
IBN GmbH

Requirements

  • Central information basis for field workers
  • Synchronizing data with a central server for field workers
  • Managing machines
  • Appointment management
  • Managing incoming faxes
  • Complete customer- and project-history

 

 

Greiner Schaltanlagen GmbH, Kerzenheim

Greiner Schaltanlagen GmbH
Branch: Producing companies
Advising Partner:
CAS Software AG

Requirements

  • Central data basis
  • Shared access to all relevant customer data
  • Complete customer data
  • Supporting order processing by using CAS genesisWorld

 

 

Gumitra Tyres UAB, Vilnius (Lithuania)

Gumitra Tyres UAB
Branch: Commerce
Advising Partner:
BREOS Software GmbH
Success story, 350 KB

Requirements

  • Professional address management
  • Sophisticated search functions with wide ranging selection criteria
  • Comprehensive campaign management
  • Mailings in different languages
  • Flexible system that takes the dynamics of business into account
  • Laptop replication
  • Mobile access to the system

 

Haus und Grundbesitz GmbH, Gelsenkirchen

Haus und Grundbesitz GmbH
Branch: Real Estate
Advising Partner:
GiT GmbH

Requirements

  • Managing appointments
  • Sending serial letters
  • Managing addresses with complete customer history
  • Synchronising Appointments with PSION handhelds
  • Integrating the merchandise information system GiT Integra

 

 

 

Hiller, Wüst & Partner, Aschaffenburg

Hiller, Wüst & Partner
Branch: Services
Advising Partner:
CAS Software AG

Requirements

  • Managing contacts
  • Creating press briefings
  • Managing appointments
  • Distributed work
  • Mobile access on information
  • Online access to PR-data for selected customers

  

Inline Unternehmensberatung GmbH, Dorsten

Inline Unternehmensberatung GmbH
Branch: Services
Advising Partner:
CAS Software AG

Requirements

  • Managing customer data
  • Contact history for supporting call-centers with acquisition
  • Managing appointments
  • Statistics
  • Connection to the telephone system

 

 

Isabellenhütte Heusler GmbH & Co. KG, Dillenburg

Isabellenhütte Heusler GmbH & Co. KG
CRM Best Practice Award
Branch: Industry
Advising Partner:
Drivve GmbH & Co. KG
Success story, 350 KB

Requirements

  • Central address management for entering all customer, supplier and partner contacts
  • Extensive, uniform and consistent customer information base
  • Easy correspondence management with form
    letters, (form) fax and e-mail
  • Document storage
  • Visit planning and reports
  • Effective appointment planning, task management
    and vacation planning
  • Target-group-specific, multi-level marketing campaigns
    with follow-up and success monitoring
  • Increased customer satisfaction
  • Mobile data for field service

KOM-STROM AG

Branch: Power/Utilities
Advising Partner:
Network Concept GmbH
Success story, 390 KB

Requirements

  • Cross-location information network
  • Central data filing as the basis for optimum customer care
  • Meet customers’ needs better
  • Make all business-relevant data available at the press of a button
  • Data synchronisation with a power trading system
  • Smooth involvement of the field staff
  • Approach customers and leads through various channels (telephone, fax, e-mail, letter)

LIEBHERR-Hausgeräte GmbH, Biberach

Liebherr Liebherr-Kleimann
Branch: Trade
Advising Partner:
Pollak Software GmbH
Success story, 300 KB

Requirements

  • Comprehensive sales support comprising customer management, route planning and enterprise resource planning systems
  • Targeted sales control
  • Transparent documentation of customer contact partners
  • Open communication between in-house and field service teams
  • Centralised, structured information database for all staff
  • Customer potential is exploited to the full
  • Connection to / integration with field service personnel (through home office, PDA)

OKI Systems GmbH, Düsseldorf

OKI Systems GmbH
Branch: Manufacturing companies /industry
Advising Partner:
CAS Software AG
Success story, 280 KB

Requirements

  • Inter-departmental system for Sales, Marketing and Customer Service
  • Central CRM system for all branches of OKI’s Central Region
  • Optimisation of internal business processes
  • Establish customer relationships to distributors, resellers, end customers as well as interested parties
  • Simplification of cooperation between the departments

Ruprecht-Karl-University, Heidelberg

Ruprecht Karl University

Branch: Research
Advising Partner:
CAS Software AG

Requirements

  • Mobile access via notebook
  • Flexible marketing analysis
  • IT-environment Citrix Terminal Server

 

 

 

 

 

 

 

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