CAS genesisWorld Success Stories
More than 1,900 businesses work successfully with CAS genesisWorld.
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We are pleased that already five of our
customers have been granted the CRM Best Practice Award for their
outstanding CRM projects in the SME and B-to-C categories.
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Find out more about the projects and our successful customers on this page.
A.C.Nielsen GmbH, Frankfurt - Merchandising Services
Requirements
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Internal administration of customers
- Capacious adress management
- Management of mail and fax correspondency
- Marketing analysis
- Management of appointments
- License management
- Integration of Outlook
Assekuranz Herrmann
Requirements
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Central address file largely free of duplicate addresses and with company
profiles and evaluations
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Electronic customer dossier available throughout the company
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Central document administration
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Uniform communication platform / CI
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Access for everyone and anywhere
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Product management, quote qualifying, knowledge base
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Marketing tools / campaign management
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Connection to the insurance software
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Mobile access to data (Laptop replication, internet clients, smart phones)
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Field service sales portal for Key Accounts and field service in one
database
ATLAS NORDHESSEN
Requirements
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EDP program no longer adequate for extensive customer care
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Long decision-making phases and large purchasing quantities require intelligent followups with a reminder function
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Data synchronisation with the field staff and five partner companies
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Exact calculation of repeated procurement dates
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Illustration of all business processes, from preparation of the offer through to order management
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Fast reaction to customer requests through central filing of data and simple preparation of offers
AVAG Holding AG, Augsburg
Requirements
- Active support for acquisition
- Mapping of all customer data in a central system
- Calender with all neccessary information for the customer contact and the daily business
- Availability of all company and customer information at several locations and on notebooks of field service
- Evaluation on the basis of monthly sales reports
AYK AG - Sonnenstudios, Rösrath
Requirements
- Coverage of all customer information in one central system
- Integration of subsidiaries, field service and home offices
- Management of adresses, appointments and documents
- Reduction of paper and support of the administration
- Connectivity to the sageKHK Classic Line
Barteroder Feinkost GmbH, Barterode
Requirements
- Addressing customers selectively
- Large address database
- Centralized and integrated customer file including all communication channels (mail, e-Mail, telephone, fax, etc.)
- Supporting multiple marketing activities
- Flexible CRM-system that adapts to existing workflows
- Userfriendly design
Betonverbände Baden-Württemberg
Requirements
- Integration of member management, document management and scheduling
- Organizing events and congresses
- Detailed rights-management for the access to important information
- Mobile Accessibility of all data for field service
Bischoff & Bischoff Medizin- und Rehabilitationstechnik GmbH, Karlsbad
Requirements
- Planning of projects and exhibitions
- Marketing Acivities
- Improved customer care
- Improvement of proximity to customers
- Sales management
- Integration of field service and home offices using data replication
- ERP-Integration of sageKHK
- Mindmanager-Interface
Milchhof Brixen - BRIMI Gen.m.b.H., Vahrn (Italy)
Requirements
- Central address database
- Customer file
- Logging activities
- Direct access on important data and documents
- Companywide information management
- Easy-to-adapt standard solution
- Integration of the software "Apertum"
- Integration of the document management system "Dr. Doc"
- Optimizing the quality of service and the quality of work
Büroring eG, Haan
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| Branch: Associations |
Advising Partner:
System
AG |
Requirements
- Address management
- Management of workgroups and members
- Clearly arranged contact history
- Transparency and communication across departments
- Regular mailings
- Document management
- Scheduling, esp. for field workers
- Synchronizing data with field workers
Business Travel International /
Classic International Hotels, Düsseldorf
Requirements
- Central customer and information management
- Flexible and extendable CRM data basis
- Developing a travel and administration management system for hotel booking
- Managing provisions for travel agents and bonus systems for hotels
Cubeware GmbH, Rosenheim
Requirements
- Not much time to implement the system
- Implementing the system independently
CyberForum, Karlsruhe
Requirements
- Address management
- Appointment management
- Distributed work
- Mobile access to all information
- Online access to the data via Content-Management-System Futuna
Data Modul AG, München
Requirements
- Central information basis
- Improving and simplifying the customer management
- Increasing efficiency
- Managing documents
- Integrating commercial data from the merchandise management
DECOPROJEKT B.V., Varssefeld (Netherlands)
Requirements
- All customer data, which was previously distributed decentrally across the employees’ computers, should be
compiled centrally
- Easier and faster communication with the customer
- Support of smooth projects
- Customer and project data must be available at any time, independent of location
- Internal transfer of knowledge and information
- Connect all three company locations with each other on one data level
Diakonisches Werk Berlin-Brandenburg-schlesische Oberlausitz (DWBO), Berlin
Requirements
- Standardised, consolidated address database
- Electronic member file
- Groupware functions such as calendar, tasks and e-mail to rationalise the administrative work
- Active and purposeful administration of members
- Web portal for the members
- Exchange of information between the members
DPD Deutscher Paketdienst GmbH & Co. KG, Aschaffenburg
Requirements
- Uniform corporate-wide CRM solution
- Universal solution with central database for our 60 depots
- Opportunity Management
- Support of depots through central sales department
- Complete customer dossier with access available to anyone at any time
- Intuitive to operate
- Multilingual user interface
- Connecting SAP enterprise resource planning and financial accounting
- Excellent price / performance ratio
Ebner Stolz & Partner, Tübingen
Requirements
- Modern client and data management
- Bundling of all information in one central system – also across branch offices
- Requirements of auditors, tax advisors and lawyers under one roof
- Access to all data at every workplace as well as mobile when travelling
- Organisation of events and administration of participants
- Smooth interplay of different systems
Eder & Rupprecht Ingenieure GbR, Tübingen
Requirements
- Centralized address database Zentraler Adress-Datenbestand
- Base for regular ailings to customers, press, etc.
- Assisting acquisition
- Contact history
- Illustrating support requests
- Building a knowledge base
EnoCom GmbH, Karlsruhe
Requirements
- Customer management
- Centralized address management
- Initializing and managing projects
- Handling the mail and fax correspondency
- Managing appointments
- ERP-Integration of sageKHK
Enoplan GmbH, Bruchsal
Requirements
- Controlling sales
- Continuous data flow
- Integrating energyWorld
- Web-access for field service
ress history with all appointments and documents for the
address
- Display of archived documents from document management
- Integration into existing IT infrastructure
E.ON AG, Düsseldorf
Requirements
- Combine existing address databases into one central database
- Multi-level access rights to addresses and other data
- Complete address history with all appointments and documents for the address
- Display of archived documents from document management
- Integration into existing IT infrastructure
das eurosysteam, Heidelberg
Requirements
- Organizing and administrating seminars
- Managing participants, advisers and staff
- Clear project structures
- Controlling-module for balancing the accounts of a project
Form-Solutions, Birkenfeld
Requirements
- Managing addresses and contact histories
- Supervising projects and managing tasks
- Marketing- and project-controlling
- Managing appointments
- Central information basis with distributed branch offices
Franken GmbH, Neuss
Requirements
- Poviding all data for the sales department
- Customer addresses and complete contact history
- Sales trends and sales figures
- Integrating the Tenovis telephone system
- Combining CRM and merchandise information system
Fraunhofer-Institut e-Industrial Services, Stuttgart
Requirements
- Mobile Access via notebook
- Adjusting masks for marketing-analysis
- IT-environment with Citrix Terminal Server
Fraunhofer-Institut IPA, Stuttgart
Requirements
- Centralized address management
- Customer oriented document management
- Marketing- and project controlling
- Handling of online-applications
FUCHS engineering GmbH, Tübingen
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| Branch: Producing companies |
Advising Partner:
Solics GmbH |
Requirements
- Shared calenders, access other calenders
- Allocating employees and resources
- Central data basis for addresses, documents, etc.
- Integrating Outlook
- Integrating and enhancing partner solutions, e.g. for workflow management
Geffroy Business Akademie GmbH, Düsseldorf
Requirements
- Supporting and improving the work processes
- Planning, operating and controlling of marketing campagnes
- Address management and contact history
- Structuring and evaluation of existing data
- Mobile access on all information
- Integrating the telephone system
- Connection to the merchandise information system
GP Baumaschinen GmbH, Halle
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| Branch: Trade |
Advising Partner:
IBN GmbH |
Requirements
- Central information basis for field workers
- Synchronizing data with a central server for field workers
- Managing machines
- Appointment management
- Managing incoming faxes
- Complete customer- and project-history
Greiner Schaltanlagen GmbH, Kerzenheim
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| Branch: Producing companies |
Advising Partner:
CAS Software AG |
Requirements
- Central data basis
- Shared access to all relevant customer data
- Complete customer data
- Supporting order processing by using CAS genesisWorld
Gumitra Tyres UAB, Vilnius (Lithuania)
Requirements
- Professional address management
- Sophisticated search functions with wide ranging selection criteria
- Comprehensive campaign management
- Mailings in different languages
- Flexible system that takes the dynamics of business into account
- Laptop replication
- Mobile access to the system
Haus und Grundbesitz GmbH, Gelsenkirchen
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| Branch: Real Estate |
Advising Partner:
GiT GmbH |
Requirements
- Managing appointments
- Sending serial letters
- Managing addresses with complete customer history
- Synchronising Appointments with PSION handhelds
- Integrating the merchandise information system GiT Integra
Hiller, Wüst & Partner, Aschaffenburg
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| Branch: Services |
Advising Partner:
CAS Software AG |
Requirements
- Managing contacts
- Creating press briefings
- Managing appointments
- Distributed work
- Mobile access on information
- Online access to PR-data for selected customers
Inline Unternehmensberatung GmbH, Dorsten
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| Branch: Services |
Advising Partner:
CAS Software AG
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Requirements
- Managing customer data
- Contact history for supporting call-centers with acquisition
- Managing appointments
- Statistics
- Connection to the telephone system
Isabellenhütte Heusler GmbH & Co. KG, Dillenburg
Requirements
- Central address management for entering all customer, supplier and partner
contacts
- Extensive, uniform and consistent customer information base
- Easy correspondence management with form
letters, (form) fax and e-mail
- Document storage
- Visit planning and reports
- Effective appointment planning, task management
and vacation planning
- Target-group-specific, multi-level marketing campaigns
with follow-up
and success monitoring
- Increased customer satisfaction
- Mobile data for field service
KOM-STROM AG
Requirements
- Cross-location information network
- Central data filing as the basis for optimum customer care
- Meet customers’ needs better
- Make all business-relevant data available at the press of a button
- Data synchronisation with a power trading system
- Smooth involvement of the field staff
- Approach customers and leads through various channels (telephone, fax, e-mail, letter)
LIEBHERR-Hausgeräte GmbH, Biberach
Requirements
- Comprehensive sales support comprising customer management, route planning
and enterprise resource planning systems
- Targeted sales control
- Transparent documentation of customer contact partners
- Open communication between in-house and field service teams
- Centralised, structured information database for all staff
- Customer potential is exploited to the full
- Connection to / integration with field service personnel (through home
office, PDA)
OKI Systems GmbH, Düsseldorf
Requirements
- Inter-departmental system for Sales, Marketing and Customer Service
- Central CRM system for all branches of OKI’s Central Region
- Optimisation of internal business processes
- Establish customer relationships to distributors, resellers, end customers as well as interested parties
- Simplification of cooperation between the departments
Ruprecht-Karl-University, Heidelberg

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| Branch: Research |
Advising Partner:
CAS Software AG |
Requirements
- Mobile access via notebook
- Flexible marketing analysis
- IT-environment Citrix Terminal Server
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