Benefits of CAS genesisWorld

Benefits for the entire Enterprise  

Using CAS genesisWorld you will always be ahead of the pack in the future. Benefit from a solution made by a medium-sized business for medium-sized businesses, which pays for itself quickly in a variety of ways.

Competitive advantages due to:

• Time and cost savings due to efficient processes for all administrative and advisory tasks in the office and while travelling
• Higher level of customer satisfaction and loyalty.
• Consistent and individualised manner of addressing customers for marketing, sales and service and across all channels of contact and communication.
• Up to date knowledge about customers and markets at every work station (knowledge database).
• Company-wide co-operation (Groupware) 

Part of the advantages won by using CAS genesisWorld are the cost savings which are a by-product of gains in information and time, as well as gains in terms of sales:  

• because you know your customers better and can focus your efforts on profitable customers,
• because you can serve your customers more quickly and effectively,
• because your customers level of satisfaction with your performance increases,
• because employee satisfaction with their work increases.

Benefits for Marketing

In order to build-up profitable, long-term customer relations effective marketing initiatives are necessary.

Competitive advantages due to:

• CAS genesisWorld offers effective marketing planning with control functions offering carefully targeted, personalised campaigns available for all customer contact channels (letter, email, contact centre, fairs).
• Precise address filtering possibilities enable target group-specific forms of addressing (database marketing). Mass mailings can be easily sent out and follow up on mailing actions is always within view. 

Increased profitability due to:

• Higher response rates to direct marketing activities
• Targeted Cross- and Up-Selling

Benefits for Sales

In order to optimise your customer relations in all sales phases (customer acquisition, sales, after sales customer service) real world oriented sales support is necessary.

Competitive advantages due to:

• Effective activity and contact management (appointment scheduling, administration of sales documents).
• CAS genesisWorld offers a central information pool with comprehensive customer information.
• The CAS genesisWorld. ERP connect add-on module allows looking up enterprise resource planning data (contractual and invoice records, outstanding entries, other voucher types) in the CAS genesisWorld customer history.
• Mobile data is available everywhere and around-the-clock using data replication, PDA devices and Internet clients.
• Internet-based route planning and geographical representation directly from the address.  

Increased profitability due to:

• Building-up profitable, long-term customer relations.
• Efficient new customer acquisition.
• Focusing on profitable customers.

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