What the press has to say: Highlights CAS genesisWorld
"With the change-over to a CRM system, the cable manufacturer Klotz succeeded in implementing a CRM system
for their 13,000 customers around the world." To download the
complete article, please click
here (only
in German, approx. 729 KB, Markt und Mittelstand 3/2007)
"On the subject CRM, the CAS Software is exhibiting in Hanover: They are showing the new version of the
CRM system CAS genesisWorld. This system accumulates and updates address data. The available data is extended
by information such as the number of employees or year of foundation. The basis is provided by the reference
databases from the Deutsche Telekom, bedirect and YellowMap that can be accessed via the web. For mobile
applications, the supplier presents Mobile Sync and Mobile Access for CAS GenesisWorld. Web Access serves
as a supplement that allows access to CRM data from any internet access." (TeleTalk
4/2007)
"The sights of the potential CRM customers are set mainly on only a few suppliers, who hold a key position.
[...] However, away from the mainstream, you will notice the bustle of many suppliers, who score with
innovations and new models. [...] The Karlsruhe-based CAS Software AG demonstrates the flexibility of
implementation and price models by presenting "SME-suitable payment models"' with its on-demand offer
CAS genesisWorld. The new version 8 of CAS genesisWorld has been announced for the summer." (VDI Nachrichten 12/05/2006)
 "With 20 years service experience, the CAS Software AG in Karlsruhe is an old hand on the CRM market.
The target group of the software house are SMEs with a few to up to one hundred employees. The CRM solution
CAS genesisWorld is modularly structured. Standard functions such as address management, project
administration or sales opportunities can be supplemented by branch or special modules." (Business&IT 5/2006)
 "The
company Athlon Car Lease has adapted standard software for CRM and removed
Outlook and Excel. The acceptance of the new solution by the sales staff is high and the company
is growing. Prior to the introduction of CAS genesisWorld, the employees of Athlon Car Lease
worked on an Excel and Outlook platform, everyone for himself and, therefore, very decentralised."
In order to download the
complete article, please click
here (only in German,
approx. 127 KB, is report 5/2006)
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