CAS Software AG: The company

May 2007

"Well Informed. Always and Everywhere." is the motto of CAS Software AG, which was founded in Karlsruhe, Germany, in 1986 by Martin Hubschneider and Ludwig Neer. CAS Software AG is the leading expert for customer relationship management (CRM) in the SME sector. Furthermore, the complete supplier for customer and information management also develops tailor-made sales support systems for customers like Daimler AG. CAS Software AG is aiming for European market leadership in costumer management for the SME sector by 2010.

Products

Programs like the CRM system CAS genesisWorld and the intra-/extranet CAS teamWorks support small and midsize businesses in the establishment of profitable and long-term relationships. Company knowledge can be accessed anytime and employees work more efficiently. Based on these core applications, the CRM experts offer industry solutions for the automotive branch, banks and insurances, educational institutions (school and higher education administration, alumni management), services, real estate industry, tourism and other branches. More than 150,000 users work with the products of CAS Software AG in their daily business. Due to integrated technology, products can be combined without difficulty. CAS Software AG offers the complete range of applications of customer and information management solutions for the SME sector.

Awards

For its innovative product suite and its commitment in the SME sector, the company has received many prizes, among those the "CRM Award" and the "European IT Prize". In the innovation competition Top 100 it was awarded twice the special prize for "the best innovation climate" and received the "Innovator of the year" title in 2006. Therefore CAS Software AG has been elected the most innovative company in the German SME sector. CAS Software AG was awarded the "Top Job" seal of approval in 2007. This ranks the company among the best employers in the SME sector. Five companies that work with the program CAS genesisWorld have received the "CRM Best Practice Award".

Customers

Companies and intitutions of all size and industry sectors work with the products of CAS Software AG in their daily business, among Daimler AG, Deutsche Telekom, DPD, Siemens, E.ON, Fraunhofer Institute, Allianz Dresdner Pension Consult and RWTH Aachen. Customer loyalty has always been important to CAS Software AG: the first customer Daimler is still on top of the list of references.

Innovation due to long-term experience in research and development

Since 1996 the software experts from Karlsruhe are involved in many national and international research projects. Research at CAS Software is focused on customer relationship management in the SME sector, virtual enterprises, knowledge management , total quality management, e-Learning and mobile marketing. Annually, CAS Software AG reinvests more than 25% of turnover as venture capital for developing new technologies and products.

Technology

Using new technologies prematurely and the orientation on forthcoming standards is for CAS Software AG a matter of course. Since 1995, all products have been designed as web applications. In 1996, CAS Software presented under "Reiseplanung.de" the first German online route planning. In 1997 "YellowMap.de" has invented, the first European yellow pages with digital maps. In the year 2000 the magazine shop "PresseKatalog.de" has been published, which offers more than 40,000 entries of the latest press releases. Furthermore CAS Software AG developed various applications for mobile service (mobile phones PDAs, Smartphone).

Participations

CAS Software AG invests in companies which develop and sell basic technologies or services in the CRM sector. Among these companies are PTV Planung Transport Verkehr AG, YellowMap AG, LeserAuskunft GmbH, Varta-Führer GmbH and DialogGeneration AG.

Together with PTV AG, CAS Software developed map&guide and the Marco-Polo travel guide. Today, these products are market leader in German speaking countries and the Benelux. In November 2000, the long-term partners have concentrated their activities around the product family map&guide. CAS Software is today major single shareholder of PTV AG and continues to sell professional route planning.

Employees

In the company-owned buildings in Karlsruhe Technology Park are more than 150 employees working on interesting projects and market leading solutions. An innovative team spirit and the employee’s profit participation support the continuous upward trend of CAS Software AG.

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