InternationalisationWell Informed. Always and Everywhere.This motto reflects the philosophy of the innovation driven software house CAS Software AG. The company was founded in Karlsruhe, Germany, in 1986 by Martin Hubschneider and Ludwig Neer and is now the leading expert for customer relationship management (CRM) in the German SME sector. The software experts from Karlsruhe are involved in many national and international research projects. CAS Software has rapidly conquered the market with excellent software solutions for Customer Relationship Management, including groupware and GIS applications. Programs like the contact manager CAS Contact, the CRM system CAS genesisWorld and the intra/extra-net CAS teamWorks support small and midsize businesses in the establishment of profitable and long-term relationships. With its CRM software genesisWorld, the CAS Software AG is also represented internationally and intends to continue expanding the European network in 2007. Via strategic partnerships with established companies, the CAS Software AG is represented in France, Italy, Croatia, Austria, Rumania, Switzerland, the Czech Republic, Turkey and Hungary. For the new year, the CAS Software AG has set additional and challenging targets: The turnover for the CRM licences should be increased by 30 percent and additional European partnerships should be realised. Press Comment
The target is ambitious. "By 2010, we want to become the European market leader for CRM in the SME sector"
says Martin Hubschneider, Chairman of the Board at the CAS Software AG. This wish is not the bosses'
only one. At least just as unusual is the incentive that which he offers to his people – a direct profit share.
"If we succeed, our employees will receive ten percent of the annual turnover for the first time" says
the Chairman. To download the complete article, please click
here
(only in German, |
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approx. 449 KB, Handelsblatt 30/10/2006)