JEWEL- Trial of an innovative iCRM System for distributed Sales Organisations in the Jewellery Industry

Intelligent customer oriented services

The establishment of virtual customer as well as B2B communities will become a state of the art in economical life. Especially for distributed sales organisations, the new Internet economy opens fascinating opportunities to improve cross-organisational electronical coordinatation and cooperation, enabling production of intelligent customer oriented services.

CRM system for organisations within the jewellery industry

IST-1999-20506

JEWEL aims to adapt and validate a Customer Relationship Management (CRM) system for a distributed network of small and medium sized sales organisations within the jewellery industry. Based on an existing CRM prototype, the implementation strategy shall give special consideration tothe integration of Internet technologies (iCRM). To put this approach into practice, the following three key actions have been defined:

• Implementation of the CRM approach at each particular user partner by deploying CRM systems.
• Globalisation of the approach by synchronising the CRM systems.
• Implementation of an E-Commerce strategy involving customers and suppliers.

Focus on integration into current back office applications

Contact for this project

Spiros Alexakis

First of all customisation will focus on integration into current back office applications. The prototype will then be extended by facilities, that allow the synchronisation of distributed CRM systems and the integration of front office applications. Since the JEWEL system will be based on an existing prototype, adaptation is accompanied from an early stage with validation and testing activities in a real business situation.