Intelligent Marketing with CAS genesisWorld

Our objectives for your marketing service

"Personalize and advertise your offer"

• Know your target market and the competition better
• Improve the quality, efficiency and effectiveness of your marketing campaigns
• Reduce costs (telemarketing, mail merges)

Know-how of our CRM software solution

Target and implement operational marketing strategies better

Marketing campaign

• Define the target market based on criteria from the database
• Segment the target market: categorize the leads and customers and identify their needs
• Adapt marketing campaigns to each segment

Manage significant marketing campaigns

• 
  Cost analysis by phase

  Multi-channel: phone, fax, e-mail
• Material: marketing documentation database, documents and mail templates, promotional mail merges
• Keep track of campaigns: planning and feedback management

Market analysis

• Offsite feedback retrieval
• Creation of a database containing market-specific information
• Competition forecast
• Customer evaluation and creation of reports (reporting)

Manage your product strategy

• Pilot projects for new products and services
• Documentation related to technical features or pricing
• Planning and keeping track of communication channels
• Complete dossier of distributors and partners

Telemarketing

• Phone connection (automatic dialing and caller identification)
• Phone campaigns management
• Keeping track of calls

Public relations - an integral part of your CRM strategy

• Categorized journalist database
• Press contacts history
• Targeted communication operations
• Media and advertising plan
• Management and tracing of press releases

Create a valuable product library

• 
  Product catalog

  Business documentation
• Technical documentation
• Price lists
• Sales points depending on the customer's profile
• Document management with different versions
• Document workflow management (editing, validation and releasing)

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