What is Customer Relationship Management (CRM)?

Customer relationship management (CRM) is a business strategy that uses technology to implement strategies aimed at helping companies acquire new customers, sell more to existing customers, analyze the the effectiveness of marketing activities, and provide better service to increase customer retention. CRM software provides greater access to customer information via a centralized database.

Our CRM software CAS genesisWorld enables you to implement this management strategy within your company for sales, marketing and customer service processes.